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Our Mission

To shift the culture, promoting BLACK LOVE as more than a brand—it’s a mindset, it is monumental, it is a movement.

We lead by example, uplifting one another, realizing we’re all on the same team. We are redefining the narrative of the Black community with love—Common + Unity = Love.

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Our Vision

Black Love is Active Collective Kindness.  “It’s a BLACK thang… you wouldn’t understand.” ;)

Through merchandise, music, and media, we illuminate the beauty and strength of Black relationships, families,
and communities. By centering positive, supporting narratives, we not only inspire change but actively contribute to the evolution of a thriving,
self-sustaining culture built on love, respect, and collective progress.

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Hoodies

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Our Purpose

BLACK LOVE, the brand, exists to celebrate and amplify the
power of unity within our community. We creatively confront the biggest challenge to the well-being of any community that is hidden within us—indifference—a lack of interest, concern, or goodwill. Basically,
not caring for one another. 

Indifference is an insidious cancer, often promoted to and
within Black America. We strive to create an environment where Black people feel safe, seen, supported, and inspired to “show love, share love and spread love”...because we love us!

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